Businesses in welding, automotive repairs, radio and electrical and T.V. repair, insurance and real estate businesses present a reflection of the changing times and technology in a growing town through the 1960’s.   Water and sewer was installed in 1964 along with the completion of a brand new composite high school to accommodate a growing population of young people.  Choiceland purchased land for an air strip in 1967 and also for trailer court in 1968. 

Natural gas in 1970 and dial telephone in 1972 were features that added to the modernization the town.  1971 the Choiceland Village petitioned the Department of Municipal Affairs to address the need for senior citizen housing in the area.  A local competition determined the name Placid Place and in 1974 the construction of 24 units was completed.

Choiceland became a town in 1980.  For the history of the1980’s and 90’s, many of the early families and their offspring still live in Choiceland.  They are now the living history of the community.  All have memories and stories that can fill in the gaps of the years leading up to present day.  The price of a cup of coffee at Coffee Rowe or Terry’s Coffee shop will buy you an entertaining hour or so of reminiscing about “the good old” days.